NOMOS tells you to keep it simple, stupid

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Hello there.

It has been a while since we have last posted anything on our blog, but bear with us here. The last weeks NOMOS Design has been heavily involved in some strategic work for a traditional industry. Even though we primarily work on online strategy, we are not above selling out for the purpose of a great run rate on a project.

Usually we deal with clients that need some sense of direction, or need directions in making sense of their environment, specifically as how that relates to anything that has the symbols @, # or // in it. This works great, usually. We define a direction, support it with arguments and solid analysis, we crunch some numbers and settle on a strategy. We then help the client execute that strategy, through its brand, on the web. Those things together make up web, brands, & strategy. Which happens to be our company marketing take away. Not a coincidence.

Still with me? Good. (See I answered your question for you, and the reason I mention this is obvious from the embedded video below, call me Mr More)

So now, things are kinda different. We are going in circles, talking to people who run a large company, who deal with technology every day, and they are completely unaware of the big bad next gen technology train that is about to wreck their industry and business model into a million glimmering pieces. Without revealing the exact industry, and running the risk of being exposed, it is similar to a seller or horse carriages not knowing what a combustion engine is while model T's are going past the window. Utterly incomprehensible.

Anyway, let me cut to the chase, since the average attention span in this day and age is apparently under 5 seconds. I wanted to share something with you, a video from 2006, about doing less, to do more. I found it appropriate since we are currently involved in a project where paralysis through analysis reigns supreme as we are trying to outdo the competition. Step back, and enjoy: